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Informative Articles

Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: I want to order an 800 number. On my AT&T bill is a customer services number....

Corporation Buys Texas Town
"DISH, Texas, Nov 16, 2005 (BUSINESS WIRE) -- EchoStar Communications Corporation (Nasdaq: DISH), its DISH Network(TM) satellite TV service and the town of Clark, Texas, announced today that the town of Clark has accepted DISH...

“The Hidden Traffic Strategy That Skyrockets Your Profits”
If you agree that traffic is the true currency of the web, then you’d want to read this article very carefully… Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy...

Top Ten Ways to Communicate @ Work Effectively!
Whenever I ask people in a work setting, "What would improve work, profits and customer service the most where you work?" the answer is almost always "Better communication!" Once the problem is noted, the next question is, "What are some effective...

Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
Copyright 2005 Karen Saunders It's almost 5 o'clock on Friday afternoon. Do you know where your newest marketing pieces are? If you're a small business owner, they may be buried on your desk because you've got so many other important details...

 
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How The Brain Learns

Do you remember when you moved the furniture in your room? Do you remember how you kinda bumped into everything a couple of times and then figured it out. The funny thing is that it took you two to three turns of bumping into things in the dark, before you worked out things had changed.

And the brain learned. Through repetition.

But remember when you put your finger into a candle flame and got burned? You never ever did that again, did you? The brain learned a lesson very, very quickly. You didn’t need a second turn to figure out the danger.

In effect, the brain learns through:

1) Repetition

2) Extreme danger

Since your business isn’t in extreme danger all day, through out the year, the chances are your brain isn’t learning as much as it


possibly could. Which is why it’s important to use the concept of repetition. Take one concept that you learn in business and repeat it time and time again. For example: Referrals. Ask for referrals every single day, in every single way. And mark a tick if you succeed. Mark a cross if you fail. In under ten days, referrals will become part of your system. And you’ll never forget it.

Repeat. It’s the only way to learn.

About The Author

Sean D'Souza

Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.