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Cross Cultural Advertising
Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something.
Hans Magnus Enzensberger
Culture affects everything we do. This applies to all areas of human life from personal relationships to...
Is it Really this Easy to Get Free Advertising?
One of the best ways to get free advertising is by writing content and giving it away. I'm going to say it again in case this is a new concept for you. Simply write articles and give them away. 1. Why Should You Write Articles? Newsletter and...
Organized and Professional Advertising (myBusinessHaven.com)
There are already countless of online opportunities around in the internet these days and one of the most successful way for ordinary people to earn online is to join affiliate programs. Not everyone knows how to make a website so affiliate programs...
Some Advertising Is Doomed To Fail
Copyright 2004 Diane Hughes When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all...
The Benefits of Pay Per Click Advertising
Why use Pay Per Click advertising?
1: Pay Per Click Advertising is by far the most direct
marketing system ever invented . You actually get to place
your ad directly in front of a prospect that has searched on a
term related to your...
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Market Testing The Key to Advertising Success
Copyright 2005 Cutts Group, llc
Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account!
Think about it... how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you don’t know the answer to these questions, you’re gambling with your advertising money!
Cut Out Risks And Rake In More Profits
Wouldn’t it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week's offer is going to net a 20% increase in sales feels great. The key to being in command of your financial future is effective and continual testing.
Break down your marketing products, and choose one of these aspects to experiment with:
• The offer
• Advertisment Copy
• Web page Design
• Sales Letter Wording
• Advertising Mediums
• Mailing Lists
• Product Guarantees
• Combination Offers
A word of caution: test only one aspect at a time if you want to be sure what is causing the success or failure of the ad.
Tracking each variation and the results it produces will increase your market knowledge. Incorporate your new knowledge into your marketins strategy, and then go one to test another aspect listed above.
I like to make a start by
simply changing the headline on my Websites or sales letter before making any changes to the body of content. It’s amazing to discover the powerful impact a headline has on the consumer. You’ll also get a better idea of how to change the main content when you know what attract the reader’s initial interest!
Okay, for those of you who don’t have the time to invest in constant testing... here’s a rule of that will still get you a higher profit margin without stealing your valuable time. It’s the 80/20 principal. Keep 80 percent of your advertising in its current form, but take 20 percent of your advertising budget and dedicate to experimenting with advertising methods. Hey, it’s not the most profitable, but you’re still sure to see an increase in sales and gain valuable market savvy in the process.
About the author:
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.comand you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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